News for 'Building Brand'

Albon returns to F1 with Williams, Latifi confirmed

Albon returns to F1 with Williams, Latifi confirmed

Rediff.com8 Sep 2021

Red Bull-backed Thai racer Alex Albon will return to Formula One next season as a Williams driver alongside Canadian Nicholas Latifi, the British-based former champions announced on Wednesday.

Funding winter hits start-up advertising spend across properties

Funding winter hits start-up advertising spend across properties

Rediff.com6 Aug 2022

A long and bitter funding winter in the start-up world is beginning to take its toll on start-up advertising across properties. Earlier this week, Mastercard replaced Paytm as the title sponsor for all international and domestic cricket matches organised by the Board of Control for Cricket in India (BCCI). But this is just one part of the story. The other side is that organisers of high-impact shows and events on Hindi general entertainment channels, too, are feeling the winter chill.

Deals, Internet and sales staff can sway the consumer

Deals, Internet and sales staff can sway the consumer

Rediff.com17 Apr 2014

Its studies have shown that the spending patterns of consumers -- particularly decision-makers -- can be influenced to a large degree with great deals, strong brand presence on the Internet, and productive person-to-person interactions.

Entrepreneurs, Learn To Eat The Frog!

Entrepreneurs, Learn To Eat The Frog!

Rediff.com11 Apr 2022

'Eat that frog' implies that you do a daunting task first so it is out of your way and doesn't stress you, advises Dr Deep Lalvani, founder, Sublime Life, a sustainable beauty care brand.

How Ashok Leyland plans to reinvent itself

How Ashok Leyland plans to reinvent itself

Rediff.com17 Jul 2018

More than just a legacy brand in commercial vehicles, Ashok Leyland wants to be seen as an old brand embracing new values.

ASK HR GURU: Is it okay to moonlight?

ASK HR GURU: Is it okay to moonlight?

Rediff.com1 Nov 2022

HR Guru Mayank Rautela offers practical advice.

BigBasket co-founder Abhinay Choudhari launches tech-led laundry service

BigBasket co-founder Abhinay Choudhari launches tech-led laundry service

Rediff.com5 Sep 2022

Tucked away at a lane in Arehalli Guddadahalli, a small village in Bengaluru Rural district is a nondescript factory of LaundryMate, one of India's first organised technology-led online laundry services firms. The company has built the country's largest laundry facility, which is spread across 53,000 square feet - the size of a football field. Inside the hangar-like building, one can hear the whooshing and humming sound of big hi-tech washing machines being operated by the newly-recruited staff of LaundryMate.

'Are we out of the woods? No, but...'

'Are we out of the woods? No, but...'

Rediff.com13 Oct 2021

'But we are much better than what we all had expected and planned, and what all the prophets of doom had predicted.'

Mini in name, max in power and appeal

Mini in name, max in power and appeal

Rediff.com26 Mar 2021

Why is the Mini the only "lifestyle" auto badge that seems to be growing and staying strong? Pavan Lall finds out.

TVS buys UK's iconic Norton in an all-cash deal

TVS buys UK's iconic Norton in an all-cash deal

Rediff.com18 Apr 2020

Founded by James Lansdowne Norton in Birmingham (in 1898), Norton Motorcycles is among the most popular British motorcycle brands of all time.

Runway 34 Review

Runway 34 Review

Rediff.com29 Apr 2022

Runway 34 is a clumsy cocktail of Hollywood movies spiked with the Bollywood brand of God complex, sighs Sukanya Verma.

FIFA WC diary: Beer priced at nearly $14 per half-litre!

FIFA WC diary: Beer priced at nearly $14 per half-litre!

Rediff.com16 Nov 2022

Rainbow-themed badge adorns US training facility

Chup: Revenge of the Artist Review

Chup: Revenge of the Artist Review

Rediff.com23 Sep 2022

Critics of Hindi cinema are a disparate, colourful, bunch that evoke much derision and tut-tut among its own tribe, but Chup's distant understanding of their influence and idiosyncrasies fails to give the loathing any real impact, notes Rediff.com Principal Movie Critic Sukanya Verma.

Gujarat, Karnataka are best states for start-ups

Gujarat, Karnataka are best states for start-ups

Rediff.com4 Jul 2022

Gujarat and Karnataka have been ranked as the best performers in developing startup ecosystem for budding entrepreneurs, according to the ranking of states and Union territories by the Department for Promotion of Industry and Internal Trade (DPIIT). Among smaller states having population of less than one crore, Meghalaya has been adjudged as the best performer. The rankings are based on the initiatives taken to develop the startup ecosystem for promoting budding entrepreneurs.

Violence feared as Imran Khan faces no-trust vote today

Violence feared as Imran Khan faces no-trust vote today

Rediff.com3 Apr 2022

There are reports that the government may try to physically prevent opposition members and nearly two dozen PTI dissidents from reaching the Parliament House through protestors.

Indian Movies I Loved in 2022

Indian Movies I Loved in 2022

Rediff.com22 Dec 2022

In a year of overwrought spectacles that slavishly sucked up to the audience, I found refuge in a bunch of 'mainstream' Indian films that espoused such old-fashioned values as dedication to craft, close observation and casual bravery, explains Sreehari Nair.

The history behind India's iconic circular Parliament

The history behind India's iconic circular Parliament

Rediff.com10 Dec 2020

The existing building is a British-era building, designed by Edwin Lutyens and Herbert Baker who were responsible for planning and construction of New Delhi.

Airport PPPs on a crowded runway; private sector bids could be subdued

Airport PPPs on a crowded runway; private sector bids could be subdued

Rediff.com30 May 2022

Airports hold pride of place in the government's National Monetisation Pipeline (NMP) programme to monetise public assets. Private airport operators, including the Adani group, Fairfax, GMR and Zurich Airport, are expected to evince interest in the next round of public private partnership (PPP) development of state-owned Airport Authority of India (AAI) airports. Industry analysts, however, do not expect bids to be as high as the last round, which saw Adani group gain control of six airports.

Hyundai Creta on top as Indians pick SUVs in a big way

Hyundai Creta on top as Indians pick SUVs in a big way

Rediff.com22 Mar 2021

What explains India's love affair with SUVs? They are not exactly "value for money" -- the watchword for brands across segments -- nor always practical. Is it for the badge value? Or the butch imagery associated with SUVs? Maybe both, says Alokananda Chakraborty.

10 TIPS to be a social media rockstar

10 TIPS to be a social media rockstar

Rediff.com16 Apr 2021

If you want to build your community you need to show who you really are, says podcaster and digital content creator Raj Shamani.

After building a billion-dollar business, Subhash Chandra to enter politics?

After building a billion-dollar business, Subhash Chandra to enter politics?

Rediff.com27 May 2016

Zee News, Zee Media's flagship brand, was at the centre of a controversy over its media practices that pushed Subhash Chandra towards BJP.

Mallya deportation plea refusal may hit dues

Mallya deportation plea refusal may hit dues

Rediff.com12 May 2016

Mallya offered to pay Rs 4,000 crore (Rs 40 billion) as settlement.

'Indian democracy faces an unprecedented challenge'

'Indian democracy faces an unprecedented challenge'

Rediff.com18 Aug 2021

'The larger intention is to create a political State where there is no opposition.'

Ravish Kumar's Lonely Journey

Ravish Kumar's Lonely Journey

Rediff.com14 Oct 2022

'We didn't know where the story was going. But I knew I was telling the story of an extremely lonely journalist.'

Sukanya Verma's Favourite 2022 OTT Shows

Sukanya Verma's Favourite 2022 OTT Shows

Rediff.com29 Dec 2022

I binged on various shows this year -- some for work, some for pleasure, few I couldn't spare time for, others I didn't have access to while some started out fabulously only to fizzle towards the end.

Former nightclub will be India's brand new cultural hub in US

Former nightclub will be India's brand new cultural hub in US

Rediff.com31 Oct 2013

The government of India has brought a property to house an Indian Cultural Centre in downtown Washington, DC for a whopping $5.7 million.

How you can save money building smart homes!

How you can save money building smart homes!

Rediff.com27 Jun 2016

For prices starting from Rs 25,000 and going up to Rs 4-5 lakh, you can convert your home into a smart home.

Adani Wilmar files draft papers for Rs 4,500 crore-IPO

Adani Wilmar files draft papers for Rs 4,500 crore-IPO

Rediff.com2 Aug 2021

Edible oil major Adani Wilmar Ltd (AWL) on Monday filed the draft red herring prospectus with markets regulator Sebi for an initial public offer to raise up to Rs 4,500 crore. The company, which sells cooking oils under the Fortune brand, is a major player in the edible oil industry.

'The Russians Are Like Demons'

'The Russians Are Like Demons'

Rediff.com18 Apr 2022

'Another friend told me that the Russians had come to their homes, killed their neighbours and raped his neighbour's wife, and they killed even children in Bucha.'

Adani group to be India's 2nd-largest cement manufacturer

Adani group to be India's 2nd-largest cement manufacturer

Rediff.com16 May 2022

Billionaire Gautam Adani on Sunday won the race to acquire Swiss cement major Holcim's stake in Ambuja Cements and its subsidiary ACC for $10.5 bn (around Rs 81,361 crore), including the open offers. The Adani family, through an offshore special-purpose vehicle, announced that it had entered into definitive agreements for the acquisition of Holcim Ltd's entire stake in two of India's leading cement companies -- Ambuja Cements and ACC -- the Adani group said in a statement. The group outbid Ultratech and JSW group to enter the cement industry and also emerge as the country's second-largest cement manufacturer, with 70 million tonnes of capacity annually.

Tata Motors drives in Gravitas as the new Safari

Tata Motors drives in Gravitas as the new Safari

Rediff.com6 Jan 2021

Tata Safari - The Legend Lives!

Rishabh Pant: Next poster boy of Indian cricket

Rishabh Pant: Next poster boy of Indian cricket

Rediff.com3 Feb 2021

'He just has to keep performing, and mustn't let this go to his head.'

When R K Krishna Kumar Spoke To Rediff

When R K Krishna Kumar Spoke To Rediff

Rediff.com2 Jan 2023

Few people know Ratan Tata as well as R K Krishna Kumar does. Widely perceived to be among the managers closest to Tata, Krishna Kumar assesses Ratan Tata, the man and business leader, in this exclusive interview to Rediff.com's Vaihayasi Pande Daniel.

Carmakers stare at nearly 500,000 units of booking backlog

Carmakers stare at nearly 500,000 units of booking backlog

Rediff.com6 Oct 2021

Ahead of the peak festive season, India's passenger vehicle makers are staring at a cumulative order backlog of nearly 500,000 units as chip shortage continues to cripple production. The crisis is forcing companies to change their production plans frequently and take a call on the variants they can manufacture based on the availability of semiconductors. The booking numbers are not a true reflection of demand, said manufacturers.

UAE retail group building biggest mall in Kochi

UAE retail group building biggest mall in Kochi

Rediff.com26 Aug 2009

The mall in Kochi will have about two million square feet of retail area and following its completion, the group has plans to develop more malls across India gradually. Emke Group controls roughly a third of the UAE's organised retail market and is planning to invest 4.3 billion dirhams (Rs 57.19 billion) to expand its network of 75 supermarkets and hypermarkets to 100 within the next three years.

After eating into Apple's share in China, Vivo sets eyes on India

After eating into Apple's share in China, Vivo sets eyes on India

Rediff.com3 Dec 2014

Vivo, a brand of BBK Communication Technology that makes smart devices such as 4G Xshot handset, is now set to enter the fastest-growing smartphone market in India with the first launch planned later this month.

How TCS is helping clients digitise their work models

How TCS is helping clients digitise their work models

Rediff.com30 Nov 2021

Moving over 520,000 employees to a digital work model is no mean feat. Having done so, Tata Consultancy Services (TCS) is taking these learnings to help clients digitise their work models. Swiss Re is one such client. For the global information technology services firm with a headcount of 528,748 as of end-September, the shift to a single human resource (HR) platform started a few months before the pandemic started, when TCS moved its HR solutions to Microsoft's platform. Siva Ganesan, global head, Microsoft business unit, TCS, still remembers the early days when TCS embarked upon a move from an existing software platform to a digital medium for communications on a Microsoft Office platform.

'India needs 6 carriers like the Vikrant'

'India needs 6 carriers like the Vikrant'

Rediff.com2 Sep 2022

'... To ensure that the vast Indian Ocean Region remain peaceful.'

State of the Union: Trump announces meet with Kim; vows to build border wall

State of the Union: Trump announces meet with Kim; vows to build border wall

Rediff.com6 Feb 2019

'If I had not been elected President of the United States, we would right now, in my opinion, be in a major war with North Korea,' Trump said.