News for 'Building Brand'

Why luxury carmakers will see quicker transition to EVs

Why luxury carmakers will see quicker transition to EVs

Rediff.com19 Jan 2023

While Mercedes-Benz India expects 25 per cent of its India sales to come from EVs in the next four years, BMW says it estimates around 10 per cent of sales to come from those in the near future.

Anderson eyes Test return against India

Anderson eyes Test return against India

Rediff.com29 Jun 2022

Veteran England pacer James Anderson on Wednesday said he is keeping his 'fingers crossed' for a return against India in the rescheduled fifth Test match, starting at Edgbaston on Friday.

Big Tech invests $1.82 bn in Indian startups so far this year

Big Tech invests $1.82 bn in Indian startups so far this year

Rediff.com8 Nov 2021

Their startup investments number 13 so far, compared to 17 deals in 2020.

HUL finally acquires Horlicks for Rs 3,045 cr

HUL finally acquires Horlicks for Rs 3,045 cr

Rediff.com1 Apr 2020

Other Health Food Drinks brands of GSK -- Boost, Maltova and Viva -- would come to HUL's portfolio by virtue of the merger, making it a leading player in the segment.

Ola faces public flak for 'sexist' advertisement, withdraws it

Ola faces public flak for 'sexist' advertisement, withdraws it

Rediff.com24 Apr 2016

Protesters on Twitter have begun asking people to boycott Ola's service, as mark of disagreement with the company's views

'Every airport in India is on our radar'

'Every airport in India is on our radar'

Rediff.com4 Mar 2023

'Domestic will remain very much the core of what IndiGo is.' 'But the emphasis in our next growth phase is going to be on the international side.'

Will the Modi Brand be a market leader in 2019?

Will the Modi Brand be a market leader in 2019?

Rediff.com22 Nov 2015

Why the prime minister's legacy will depend on how he governs, not the number of state elections he fights as personality contests, says Shekhar Gupta.

COVID fallout: Markets crowded, but malls empty

COVID fallout: Markets crowded, but malls empty

Rediff.com17 Dec 2020

What can malls do to entice customers? Brand coach Ambi Parameswaran has a few suggestions.

Singapore Airlines to get 25.1% stake in enlarged Air India group

Singapore Airlines to get 25.1% stake in enlarged Air India group

Rediff.com28 Feb 2023

Singapore Airlines' deal with Tata Sons (Tata) will inject a further SGD 360 million ($267 million) into Air India. It will give SIA a 25.1 per cent stake in the enlarged Air India group following its takeover by Tata and merger with Vistara Airlines. The November 2022 deal between Singapore Airlines and Tata Sons to further inject $267 million into Air India is one of the key strategic initiatives for future growth mentioned in the quarterly financial report. This agreement is still subject to regulatory approval. SIA in the statement said, "The merged entity will be four to five times larger in scale compared to Vistara, with a strong presence in all key airline segments in India.

How to Bounce Back After Being Laid Off

How to Bounce Back After Being Laid Off

Rediff.com12 Jul 2022

'Upgrade your skills to adapt to the ever changing work dynamics and adopt new skills to remain employable and relevant in future.'

Walmart invites Indian sellers to join its US marketplace

Walmart invites Indian sellers to join its US marketplace

Rediff.com20 Jan 2022

Retail giant Walmart on Thursday said it is inviting select Indian sellers to join Walmart marketplace, a curated sellers community that serves more than 120 million US shoppers each month. India is already one of the top sourcing markets for Walmart and the retail major has set an ambitious goal of exporting $10 billion from India each year by 2027. "This initiative expands on over 20 years of Walmart's engagement with Indian exporters," said a statement from Walmart. Walmart is seeking new sellers from India as part of a global drive to attract international sellers and expand the marketplace's product assortment.

UK PM rides made-in-India Hero bike at launch of cycling drive

UK PM rides made-in-India Hero bike at launch of cycling drive

Rediff.com30 Jul 2020

Johnson, 56, a known cycling enthusiast, was seen riding on a Hero Viking Pro bike to Canalside Heritage Centre at Beeston in Nottingham, central England, on Tuesday when he unveiled plans for thousands of miles of new protected bike lanes, cycle training for everyone and bikes available on prescription as part of a new fitness strategy.

Amul to start making buffalo mozzarella cheese

Amul to start making buffalo mozzarella cheese

Rediff.com18 Mar 2021

Italy may be the home of premium buffalo mozzarella cheese, but India could soon give the country a run for its money in this regard. India's largest dairy cooperative, Amul, has submitted a plan to the government, aiming to turn the country into a global hub for the export of mozzarella cheese made from buffalo milk, which is sold at a hefty premium around the world. Mozzarella cheese is one of the products identified by the government for support under its Rs 10,900 crore production-linked incentive scheme (PLI), to give a massive push to food processing exports as well as to build Indian food brands.

Why unicorns are investing in startups

Why unicorns are investing in startups

Rediff.com7 Jan 2022

Byju's, Flipkart, PharmEasy and CRED, among others, have taken the acquisition route to grow

Is Kartik Aaryan Bollywood's New BANKABLE STAR?

Is Kartik Aaryan Bollywood's New BANKABLE STAR?

Rediff.com30 Jun 2022

'Kartik is an outsider, so he takes nothing for granted. That's why he will do well.'

NO! Your Shampoo Can't Fight Hair Fall

NO! Your Shampoo Can't Fight Hair Fall

Rediff.com29 Jun 2022

There's no 'genie-in-a-bottle' solution that can instantly fix hair fall within a month, cautions Dr Jaspreet Sarna, dermatologist, Traya Health.

How Covid Changed Sanjeev Kapoor's Focus

How Covid Changed Sanjeev Kapoor's Focus

Rediff.com2 Aug 2022

'The pandemic helped me to shift my focus to the medicinal qualities of food.'

No electrifying effect from government's EV push

No electrifying effect from government's EV push

Rediff.com27 Apr 2022

State governments need to focus on building charging infrastructure to realise the goal of transitioning a large proportion of their sales to EVs, reports Ishaan Gera.

'A simple guy despite being a billionaire'

'A simple guy despite being a billionaire'

Rediff.com5 Sep 2022

'He was the most thoughtful corporate person I encountered.'

20-25% of Hotels may Close Down Forever

20-25% of Hotels may Close Down Forever

Rediff.com16 Jul 2021

'On an average we have been getting four to five such proposals a month, but we aren't pursuing them as they don't tick the boxes.'

War brews between HUL, Sebamed over soap ads

War brews between HUL, Sebamed over soap ads

Rediff.com18 Jan 2021

Sebamed's campaign for its cleansing bar of the same name, released across print, television, digital and outdoor, has also named Santoor, a popular soap brand from Wipro Consumer Care.

Mamata to sell Brand Bengal to Singapore

Mamata to sell Brand Bengal to Singapore

Rediff.com14 Aug 2014

Briefing reporters on her visit, state Finance Minister Amit Mitra said the Singapore Foreign Minister K Shanmugam has invited Banerjee to improve relations and she has accepted it.

Feels good to be back in the IPL, says Goenka

Feels good to be back in the IPL, says Goenka

Rediff.com25 Oct 2021

Kolkata-based billionaire Sanjiv Goenka, who bought the Lucknow franchise for a whopping Rs 7,090 crore during the IPL bidding in Dubai on Monday, said the team's valuation 'would be a multiple of a few times' over the next 10 years.

'It was very hard to build an R&D set-up in India'

'It was very hard to build an R&D set-up in India'

Rediff.com25 Jul 2017

Sohini Das chats with MD of Zydus Cadila Healthcare Pankaj R Patel & his son Sharvil Patel.

'Why was the police car not taken up to the hospital doorstep?

'Why was the police car not taken up to the hospital doorstep?

Rediff.com21 Apr 2023

'Where was the armed police?' 'Did you see armed constables around him?' 'There was deep negligence by the UP police and this was a deep conspiracy.'

India calling: Mad rush to build mobile platforms

India calling: Mad rush to build mobile platforms

Rediff.com19 Mar 2012

A market of 900 million mobile subscribers is simply too lucrative to ignore for brands and businesses.

'Tatas will bring Air India to former glory'

'Tatas will bring Air India to former glory'

Rediff.com5 Feb 2022

'All they need is proper leadership.'

STUNNING New York! New York!

STUNNING New York! New York!

Rediff.com26 Oct 2021

New York has no shortage of sky-high observation decks, but there always seems to be room for one more. The Summit One Vanderbilt observation deck is the newest in the list.

Black Adam Review: Good Fun

Black Adam Review: Good Fun

Rediff.com20 Oct 2022

Black Adam's true superpower is Dwayne Johnson's likeability. He's good even when he's bad, observes Sukanya Verma. Black Adam Review

Sparkling Diwali For Hotels, Tour Operators

Sparkling Diwali For Hotels, Tour Operators

Rediff.com17 Oct 2022

'Consumers are willing to increase travel spends by 20-30 per cent versus pre-pandemic.'

11 ways to build the habit of saving money

11 ways to build the habit of saving money

Rediff.com19 Jan 2015

Virender Kapoor tells you just how to get started.

Amazon to shut down distribution unit in India, focus on core businesses

Amazon to shut down distribution unit in India, focus on core businesses

Rediff.com28 Nov 2022

Amazon India has decided to shut down 'Amazon Distribution', according to sources. This follows its recent decision to shut its food delivery and edtech offerings. The moves are part of the annual operating planning review process amid global macroeconomic uncertainty. The e-commerce giant is looking to focus on its core businesses, sources said.

India seek inspiration from 2021 tour in crucial Australia WC clash

India seek inspiration from 2021 tour in crucial Australia WC clash

Rediff.com18 Mar 2022

Star batter Smriti Mandhana says India will be looking to draw motivation from the team's performance on the 2021 tour of Australia in the crucial Women's ODI World Cup match in Auckland on Saturday.

Planning a vacation this Diwali? Good news awaits you

Planning a vacation this Diwali? Good news awaits you

Rediff.com8 Oct 2022

After years of being sequestered by the pandemic, some intrepid travellers are planning to settle their score with the novel coronavirus. With fewer or no travel curbs, they are eager to get back on the road, again. Hotels and tour operators, too, are eager to shed excess Covid baggage. And this year's Diwali promises to add that extra layer sparkle with the introduction of new flights.

Deals, Internet and sales staff can sway the consumer

Deals, Internet and sales staff can sway the consumer

Rediff.com17 Apr 2014

Its studies have shown that the spending patterns of consumers -- particularly decision-makers -- can be influenced to a large degree with great deals, strong brand presence on the Internet, and productive person-to-person interactions.

Brahmastra Review

Brahmastra Review

Rediff.com9 Sep 2022

Brahmastra is a work of star-struck ambition and high-octane energy whose razzle-dazzle hits many happy notes, observes Sukanya Verma.

How To Save More Money In 2023

How To Save More Money In 2023

Rediff.com27 Jan 2023

Ask your bank to save for you. Plan your taxes. Reward yourself for your addictions... Chartered accountant Shreya Jaiswal's 10 ways to make more money this year.

7 Most Sought-After Jobs In The World

7 Most Sought-After Jobs In The World

Rediff.com11 Feb 2022

The demand for full-stack developers in India have seen a 20% increase in the last one year.

7 smart tips to get MORE followers on Twitter

7 smart tips to get MORE followers on Twitter

Rediff.com18 Nov 2019

Keep your tweets informative and entertaining such that it stands out from the rest, says Dr Ranjit Nair.

8 Indian mission staffers' identity compromised; branded as 'agents'

8 Indian mission staffers' identity compromised; branded as 'agents'

Rediff.com3 Nov 2016

The Dawn reported that the alleged Indian intelligence personnel, whose cover was blown off in the media leak include commercial counsellor Rajesh Kumar Agnihotri, first secretary, press and culture Balbir Singh, first secretary, commercial Anurag Singh, visa attache Amardeep Singh Bhatti, visa assistants Dharmedra, Vijay Kumar Verma and Madhavan Nanda Kumar, and assistant, personnel welfare office Jayabalan Senthil.